Preperation of mentorship level 3 ( degree level) Essay

Preperation of mentorship level 3 ( degree level) - Essay Example The portfolio is not only used as evidence but also has effective learning tool. This pattern of learning is an approach rooted and based on the principles of experiential learning2 which is cyclical process of recording, reviewing and ultimately learning from events3. It is highly important that enough attention is provided to ensure the portfolio is not just a collection of event narratives but includes reflections on these events and the lessons learnt in the process. Any evidence of learning is captured in the portfolio as evidence that reflective learning has taken place. In compliance with the guidelines for the completion of the portfolio, we consider a few key assumptions for the purpose of this document. The attempt will be to integrate theory and practice to ensure the portfolio of learning will establish how the learning outcomes are achieved by this exercise of portfolio document While we are aware that the concept of Portfolios are not new, it is important to acknowledge the fact that their use in initial and continuing professional development in medicine is still in its infancy and premature stage. In this context, the attempt here has been to achieve the following aims and objectives: There is no focused attempt to address the particular constraints or resource issues that face practitioners in any educational initiative, as these are far too many and too complex for a document of this type and nature keeping in view the existing limitations. However, it does provide evidence of a range of ways in which opportunities have been created and developed by colleagues and other interested parties in establishing frameworks and mechanisms within which individual learning can be planned, appropriately documented and effectively assessed. Portfolios certainly have much to offer both learners and teachers as we move forward into the new world of revalidation, clinical

Women In Power Roles Essay Example | Topics and Well Written Essays - 750 words

Women In Power Roles - Essay Example As the report declares traditional gender roles were challenged by the Feminist Movement initiated by Betty Friedan, who encouraged women to shake off their domestic role and emerge into the workplace. As a result many women are financially independent and have even emerged into positions of political power, such as for example women like Margaret Thatcher, Golda Meir and Hilary Clinton. The Macquarie Dictionary defines feminism as â€Å"advocacy of equal rights and opportunities for women, especially the extension of their activities into the social and political life†. This definition suggests that women’s access to power within the public sphere has always been one of the main objectives of the feminist movement. This paper stresses that in Western societies, women have moved far ahead of their contemporaries in developing countries in terms of increased power and competition with men in all arenas. Workplace empowerment and women’s rights have pushed forward the cause of women and increased their power and influence in the world. Many of the traditional notions of feminity and restrictions within gender defined roles are being challenged as the world view is being changed by radicals such as Toni Morrison, Virginia Woolf, Betty Friedan, Oprah Winfrey and many Asian writers and reformers. Perhaps one of the best examples of gender power play that has occurred in recent times is the example of Bill and Hilary Clinton.

Transcript of Herbie By Archie Weller Essay Example for Free

Transcript of Herbie By Archie Weller Essay Colour Symbol Image Herbie by Archie Weller Colour, Symbol, Image By Samuel Beech The colour black is very symbolic in the story â€Å"Herbie† by Archie Weller, the colour black is associated with dark, sinister and contentious acts as is apparent is this morally challenging piece of text. The text challenges our values as a young boy is bullied until he falls to his death out of a tree he is forced to climb. The fact that an indigenous writer has written this text from the point of view of a racist young white boy, suggests that he is trying to get young white boys to see the damage they can cause . Black in some cultures is seen as the work of the devil and in some as the colour of mourning and a representation of grief. The darkness of the colour black helps bring forward one of the key ideas of racial superiority. â€Å"Herbie was the only boong to go to our school. Perhaps this is why we taunted and teased him,† this quote backs the key idea of racial superiority. The ‘whitefellas’ in the town regard Herbie and his family as outcast and they see themselves as racially superior. This comes about because of naturalised assumptions developed since 1788 when the European sailors saw the aboriginals still running around in there loin cloths and with no apparent form of Literature. Since then the naturalised assumption has been strengthened by many different things, the white Australian Policy being one of them. When the Australian government stopped non-whites immigrating. The colour black is symbolic of the white suppression of the indigenous in Australia. The colour could also be symbolic of a cultural genocide against Herbies family and his culture.

Opening A Cafe In Moscow Russia Marketing Essay

Opening A Cafe In Moscow Russia Marketing Essay We are a newly established company in food and drink industry. We plan to set up our first cafà © shop in a business area in Moscow, Russia. We want to differentiate ourselves from our competitors by providing high product quality and high service quality. Our cafà © shop is not only a place for people to enjoy life but also a suitable place to work. Russia is a very different in culture (Euro-Asia) comparing to other western countries. It changes so quickly that we need to work deeply on our marketing plan to adapt to this fast changing market. 2. Market Analysis 2.1. The Market of Russia Russia is the worlds largest country in terms of area, stretching from the Baltic to the Pacific across 10 time zones, with an estimated population of 144 million. Russia is one of the fastest growing emerging markets at present with a GDP growth of 7 percent in 2008. Revenue from crude oil and natural gas exports and strong domestic demand are contributing to a booming economy, making it the bright spot in an otherwise challenging region. Russia ranked third, in A.T. Kearneys Global Retail Development Index 2008, which qualifies it as one of the most attractive retail markets for international investors. Robust income growth, a reduction in unemployment, consistent government policy and a rapidly increasing middle class offer optimistic expectations for the future development of retailing in Russia. 2.2.The Market of Moscow ¼Ã‹â€ where we want to set up our first cafà ©Ã‚ ¼Ã¢â‚¬ ° Moscow is the capital and the largest city of the Russian Federation. It is also the largest city in Europe, with the Moscow metropolitan ranking among the largest urban areas in the world. Moscow is a major political, economic, cultural, religious, financial, educational, and transportation centre of Russia and the world. 2.2.1. Population According to the 2002 Census the population of the Moscow was 10,382,754, however, this figure only takes into account legal residents. Substantial numbers of internal migrants mean that Moscows population is still increasing. 2.2.2. Economy Moscow is a major economic centre and is home to the largest number of billionaires in the world, which is the reason why we choose Moscow to start our Cafà © chain business before expand to other cities of Russia. Since a significant portion of Russias profits and development is concentrated in Moscow as many multi-national corporations have branches and offices in the city, we may consider whether to target this segment of white-collar working class by providing a special quieter area in our coffee shop especially for them, with Wi-Fi free of charge, making them feel that our coffee shop is a suitable place to work while enjoying their coffee break. 2.2.3. Crime However, while the overall stability has improved in the recent years, crime continues to remain a problem hindering business development. Pick-pocketing is frequent in Moscow, as well as burglary from vehicles. Organized crime in Moscow and Russia in general, has often been involved with drug trafficking, cyber crime, prostitution, and financial crimes. Thus, we have to consider the security level when we are selecting the location of our coffee shop(s), not only for the safety of our shop itself, but for the safety of our employees and our customers. 2.2.4. Transportation Air There are five primary commercial airports serving Moscow: Sheremetyevo International Airport, Domodedovo International Airport, Bykovo Airport, Ostafievo International Airport and Vnukovo International Airport. We may consider whether we open a coffee shop inside the Sheremetyevo International Airport or/and the Domodedovo International Airport, as Sheremetyevo International Airport is the most common entry point for foreign passengers, handling 60% of all international flights, while Domodedovo International Airport is the leading airport in Russia in terms of passenger throughput, and is the primary gateway to long-haul domestic and CIS destinations and its international traffic rivals Sheremetyevos. Metro Local transport includes the Moscow Metro, a metro system famous for its art, murals, mosaics, and ornate chandeliers. Today, the Moscow Metro contains twelve lines, mostly underground with a total of 177 stations. The Moscow Metro is one of worlds busiest metro systems, serving more than nine million passengers daily. Again, when selecting the location of our coffee shop, we have to take into account the transportation factor. We must choose a place where it is not only easy to recognize but also convenient to arrive at. 2.2.5. Internet User Internet penetration is lower than in Western countries, although it is developing at a fast pace in Russia, and is currently at 30.2%. The number of internet users has risen from just 220,000 in 1995 to 42,936,000 users in 2007. Service providers are expanding beyond their traditional markets in Moscow and St. Petersburg into Russias regions. Although still low at around 38%, PC penetration improved rapidly from less than 1% in 1990. Continued growth in the home ownership of PCs will spur further development in the number of internet users as PC ownership and internet development are closely linked. Possession of PC and growth of internet users: 2002-2007  ¼Ã‹â€ Source: Euromonitor International from national statistics/ITU ¼Ã¢â‚¬ ° 3. Industrial Analysis 3.1. Foodservice Industry in Russia Cafà ©s and restaurants account for 37.3% of the industrys value in 2007. 3.1.1. Market Value Forecast The compound annual growth rate of the industry in the period 2007-2012 is predicted to be 5.1%. 3.1.2. Market Volume Forecast The compound annual growth rate of the industry volume in the period 2007-2012 is predicted to be 0.3%. From the above data, we can see that the market volume for the next 5 years is expected to grow steadily but low in growth rate, In 2012, the Russian foodservice industry is forecast to have a volume of 5,112.1 million transactions, an increase of 1.7% since 2007, while the market value during this period will enjoy a healthy growth. In 2012, it is forecast to have a value of $6.5 billion (165.6RUR billion), an increase of 28.3% since 2007. That is to say, the market will be in a trend with low volume of transactions but can generate higher value. This information will lead us to differentiate our cafà © shop from other common coffee shops by providing high quality of products and service with comparatively higher prices. 3.2. Hot Drinks Industry in Russia Coffee sales proved the most lucrative for the Russian hot drinks market in 2007, generating total revenues of $2.5 billion, equivalent to 64.1% of the markets overall value. In comparison, sales of tea generated revenues of $1.3 billion in 2007, equating to 33.5% of the markets aggregate revenues. 3.2.1. Market Value Forecast The compound annual growth rate of the market in the period 2007-2012 is predicted to be 2.2%. 3.2.2. Market Volume Forecast The compound annual growth rate of the market volume in the period 2007-2012 is predicted to be 0.9%. In 2012, the Russian hot drinks market is forecast to have a value of $4.3 billion, an increase of 11.3% since 2007, and a volume of 285.8 million kg, an increase of 4.7% since 2007. Again, the above data justifies our decision of entering Russia market, as coffee still remains the most popular and important hot drinks among Russians. Buyer Power Self-realized muscovite people with high consumption potential Spontaneous group of people buying compulsively Needs and wants change very quickly 3.3.Porter five forces Indirect Competitors Retail stores and malls New Players New large groups like Starbuck chain look at enter the market Long time to enter the market because of barrier of laws and government Number of new players already in the market Foodservice Industry Russia Number of new companies, choice offered to the customer Higher growth in value than in volume Differentiation in product quality and visibility Brand building is key for this market very competitive market Services alliances (suppliers) Necessity to make alliances with suppliers to survive Importance of having good quality food at low price  ¼Ã‹â€ Source ¼Ã… ¡DataMonitor Published September 2008) 3.4. SWOT analysis STRENGTHS WEAKNESSES Strong market growth Purchasing high quality raw materials give us a competitive advantage Being able to adapt our product and business model to the market needs and wants customer changes Strong market study to verify our assumptions on the field and later on adaptation through regular surveys Strong operation process Alliances with suppliers Staying aware of the different cultures that exist in Moscow Strong values in accordance with customers own values (e.g. on quality respect) Time to implement the structure due to our lack of market knowledge Seasoned industry (week-end and days off for holidays because of business area) High cost for commodities (high level of equipment required) Build a partnership with business partners can be long and not solid enough Lack of stability of human resources OPPORTUNITIES THREATS Taking into account the market changes High capacity for adaptation Having a leading strategy In Moscow will put us one step ahead from competitors, is a key factor to create a new trend Create a team spirit in the company that keep Faithful the human resources Government regulation: Competitors like Starbuck Coffee with a financial advantage Market demand difficult to evaluate 4. Strategies Our strategy is a market penetration strategy, focusing reaching a new customer market niche. Current products New products Current Markets Market penetration Strategy Product-development Strategy New Markets Market development Strategy Diversification Strategy Source: Strategies for diversification by Igor Ansoff Our approach is to enhance relationships with our customers, the self-realized people that it corresponds to middle-aged people with a high consumption potential. 4.1. Objectives (a 5-year Plan) Investment: 100,000 euros for the first cafà © shop Timetable: Time actions results T0 +6 months Marketing study T0 + 12 months Preparation for the establishment of our first cafà © in Moscow Get everything done before operation (place, suppliers, HR, etc) T0+30 months (to be consolidated) (Breakeven point) (estimated after 18 months of operation) operation of our first Cafà © shop and consolidation At least to reach breakeven T0+36 months Find investors and prepare to open the second cafà © shop Open the second cafà © in the same city T0+ 60 months Find investors and prepare to open more cafà © shop Expend more cafà © shops in other cities in Russia Quantifiable Average number of customer per day Number of days of operation per year (5 days / week) Total sales per year Estimated profit after 2 years of operation (5%) 300 400 250 days 500,000 euros 25000 euros per year Achievable We think that our objectives are achievable and this lowest estimate will be consolidated. 4.2. Segmentation/Targeting To be useful, market segments must rate favorably on five keys criteria: It has to be measurable, substantial, accessible, differentiable and actionable. (Source Kotler Keller Marketing management second edition) The segment, we have chosen for this marketing plan complies with those criteria. Our target is the Self realized groups of Customers: What are their characteristics? Self-realized group is middle-aged people with a higher proportion of women. They have a high consumption potential. Their values go to life quality and healthcare. On the opposite of innovators group or spontaneous ones, they dont like advertisement. They want to make their own choice based on the facts they have access. What are our assumptions regarding to the benefits this type of customers want to find when entering in our Cafà ©? The list of characteristics we need to measure thanks to a marketing survey before applying to our Cafà © are the followings. Quality 1st Quick to get Comfortable when having more time Segmentation Customer type Benefits Innovators Spontaneous Ambitious Self-realized Settled Traditionalists Thrifty High quality drinks/food 3 1 5 1 5 2 6 High quality service 4 2 6 2 6 1 6 Relaxing area 2 5 4 4 2 4 5 Nice working area (with wi-fi) 6 6 1 3 4 6 5 Nice place to meet people 1 3 2 6 1 5 4 Takeaway/Phone order delivery service 5 4 3 5 3 3 4 Segment B A C A C D D Targeting: We want to target segment A which include Spontaneous and self-realized people. The second largest group, the Spontaneous, is dominated by men and singles, and they often buy goods impulsively. The Self-realised are middle-aged people, with a higher proportion of women, and a high consumption potential. This important group tends to be irritated by advertising, valuing quality and pays attention to healthcare. Explanation of the customer types in segmentation: Region-Media, specialists in Russian advertising, have conveniently identified seven types of consumers in this market. The growing group of Innovators are mainly based in Moscow, prefer to spend their free time involved in sports activities and active leisure and eat out in restaurants featuring exotic cuisine. The second largest group, the Spontaneous, is dominated by men and singles, and they often buy goods impulsively. The cluster of the Ambitious is smaller, and relies on advertising when looking for a product. The Self-realized are middle-aged people, with a higher proportion of women, and a high consumption potential. This important group tends to be irritated by advertising, valuing quality and pays attention to healthcare. The largest group are the Settled (25% of consumers in Russia and 21% in Moscow), a rather traditional group with great brand affinity: innovations barely interest them. The Traditionalists pack a low consumer potential, as half of them are retired and lo yal to retail outlets that have survived since Soviet times. The last and smallest cluster, Thrifty, mainly shops in discount shops. (Source: www.euromonitor.com Top 10 consumer trends in Russia) 4.3. Positioning To convince customers of our targeted segment that coming in our cafà © will offer the benefits they need. To spontaneous and self-realized people in Moscow that our cafà © shop is a nice place for both working and relaxation, because it offers products and services in high quality, free wi-fi access, takeaway/ phone order delivery services, 4.4. Designing the Offer ( Marketing Mix) 4.4.1. Products We offer high quality drinks and healthy food with first rate raw material. For us, products must be natural and fresh. Examples: Coffee ¼Ã… ¡ The basic offer contains, cappuccino, latte and espressos made with grains from different countries as Brazil, Italia, Colombia or Kenya. Chocolate: Our Caramel Chocolate is a creation with cold chocolate, whipped cream and a drizzle of hot caramel syrup. The Canadian chocolate is made with dark chocolate and cranberries. Tea: Our basic offer is represented by international flavour as Green tea and white tea from Japan and China and yellow tea, a very rare and delicate blend from China. The last one is Ceylon tea, a black tea from Sri Lanka. We also offer flavoured teas as Jasmine tea from India, a combination of green tea and oxidized jasmine flowers. The Mint tea from Morocco is Gunpowder tea in which is added, during the infusion, fresh mint leaves and sugar. And finally, Earl Grey tea that is a tea blend with a distinctive flavour and aroma derived from the addition of oil extracted from the rind of the bergamot orange, a fragrant citrus fruit. Our Cafe Menu COFFEECHOCOLATE Espresso The essence of coffee extracted into a concentrated one ounce beverage Espresso Macchiato A shot of espresso marked with a dollop of foamed milk Traditional Cappuccino Espresso combines with a velvety milk foam. _ 1/3 espresso _ 1/3 steamed milk _ 1/3 frothed milk Mocha Espresso with foamed milk with chocolate syrup or powder added Latte Espresso combines with steamed milk, topped with a small amount of milk foam. _ 1/3 espresso _ 2/3 milk Americano Espresso diluted (after brewing) with an equal portion of hot water Latte Art Latte Rosetta Hot Chocolate Mexican Chocolate Canadian chocolate Caramel Chocolate TEA Bushells, Earl Grey, English Breakfast, Irish Breakfast, Vanilla, Arctic Fire. Herbal Teas: Red Zinger, Chamomile, Lemon, Peppermint Ceylon tea: a black tea from Sri Lanka Green tea yellow tea: from China White tea: from Japan Jasmine tea: from India Mint tea: from Morocco SOUP Tomato Dill Soup Creamy tomato soup with chunks of sweet tomato. Topped with sour cream. Chicken Tortilla Soup Steamy chicken broth loaded with smoked chicken, jack and cheddar cheeses, tortilla strips and scallions. Potato Cheese Soup Rich and creamy potato soup topped with jack and cheddar cheeses, bacon and scallions. Hot borchtch (à Ã¢â‚¬ËœÃƒ Ã‚ ¾Ãƒâ€˜Ã¢â€š ¬Ãƒâ€˜Ã¢â‚¬ °): Traditional Russians soups made with beetroot, beans, cabbage, carrots and beef with thick dark bread. Butternut Squash and Sage Soup Olive oil, onion, squashes, fresh sage, chicken broth , salt and freshly ground black pepper Shrimp and Basil Bisque Unsalted butter, onion , carrots , celery , bay leaf, long-grain rice, chopped tomatoes, basil leaves, heavy cream, salt and freshly ground black pepper White Bean and Rosemary Soup with Roasted Garlic Croutons Unsalted butter, olive oil, onion, carrots, celery, vegetable broth, fresh rosemary Creamy Potato Soup with Sour Cream, Bacon and Chives Bacon, onion, garlic, potatoes, chicken broth, salt and freshly ground black pepper , sour cream, Cheddar cheese ,chives Wintertime Tomato Soup with Grilled Cheese Croutons Olive oil, celery, carrot, tomatoes, crushed tomatoes, tomato paste, vegetable broth, bay leaf, cream salt and freshly ground black pepper Stracciatella (Italian Egg Drop Soup) Chicken broth, eggs, grated Parmesan cheese, plus more for garnish, semolina flour, spinach, parsley, nutmeg, salt and freshly ground black pepper Mushroom Solyanka: cabbage with vinegar, tomatoes, and cucumber pickles, with little brine, mushrooms, onions, lemon skin. SALAD House Salad Mixed field greens with hearts of palm, red cabbage carrots. Served with your choice of a Candle dressing. Classic Caesar Romaine lettuce with herbed croutons in a creamy caesar dressing and sprinkled with toasted dulse. Chicken Salad Mixed leaves, chicken pieces, cucumber, tomato, corn, boiled egg and dijon mustard dressing Soba Noodle Salad Soba Noodles, ginger grilled tofu, shiitake mushrooms, edamame, julienne carrots, radish and sesame seeds over mesclun with a creamy wasabi dressing. Roasted Pear Salad Arugula, roasted pears, shaved fennel, cashew-tofu cheese and toasted walnuts. Served with a cranberry vinaigrette dressing. Aztec Salad Bi-color quinoa, black beans, red onions jicama topped with spiced pumpkin seeds and barbequed grilled tempeh. served over mixed field greens with a toasted cumin vinaigrette. Buffalo Chicken Salad Fried chicken tossed with spicy Buffalo sauce and served over a bed of mixed greens with Bleu Cheese crumbles, mushrooms, tomatoes and eggs. Best with Bleu Cheese dressing. California Bleu Salad Fresh mixed greens topped with Bleu Cheese crumbles, spicy sugared walnuts and fresh strawberries. Served with Bleu Cheese toast. Best with Sweet Balsamic Vinaigrette dressing. Hawaiian Chicken Shrimp Salad A skewer of spicy grilled shrimp and tender diced chicken tossed in a sesame marinade. Served atop fresh mixed greens with tomatoes, sweet pineapple chunks, walnuts and toasted coconut. Best with Asian Sesame dressing. Monterey Chicken Salad Herb seasoned or Cajun-style chicken atop fresh mixed greens with bacon and egg, tomatoes, jack and cheddar cheeses. Best with Honey Mustard dressing. Spinach Goat Cheese Salad Leaf spinach, red onions, mushrooms, bacon and egg with goat cheese, topped with spicy sugared walnuts. Best with our Hot Bacon Vinaigrette. Asian Sesame Salad Diced fried chicken tossed in our sesame marinade over mixed greens, red onions, tomatoes and mandarin oranges. Topped with Asian noodles. Best with Asian Sesame dressing. Smoked Chicken Cobb Salad Smoked chicken atop mixed greens with tomatoes, black olives, red onions, jack and cheddar cheeses and crumbled bacon. Best with Ranch dressing. Provence Salad Chicken, ham, corn, peppers, cheese, cucumber, tomato, egg, mixed salad with a whole grain mustard and herbs de Provence dressing Nordic Salad Smoked salmon from Norway, egg, salad, sorrel, chives and raspberry vinegar Scallop Caviar Salad Fresh scallops, sevrugas caviar, endive, cider vinegar and saffron SMOOTHIES and HEALTH DRINKS Orange, Banana or Berry Smoothie Milkshakes Banana, Strawberry, Mango and Kiwi with pieces of white and dark chocolate on the top. Vitamin Power Strawberries, kiwifruit, yoghurt, soy milk, wheat germ and honey (high in vitamins) Pick Me Up Banana, pineapple juice, coconut milk, yoghurt, honey, wheat germ and ice (energy booster) San Pellegrino Still or sparkling water Freshly Squeezed Orange Apple or Cranberry juice Glass of Milk DESSERTS Carrot Cake Decadent Chocolate Cake Daily Cheese cake Sweet Potato Pie Seasonal Fruit Crumb Pie Chocolate Mousse Pie ( For the detailed price, we have to consolidate it during the first 6 months of detailed marketing study) 4.4.2. Services Our employees are well trained waiters and waitresses. They will always welcome customers with warm smile and serve you in a very polite manner. We also offer takeaway or phone order services for people in a hurry. We just want to provide as much convenience as possible to meet our customers needs. 4.4.3. Price According to our marketing research, the average cost for drinks is around 100RUB (3euros), desserts for 100RUB (3euros), a good meal costs about 400RUB (12euros) for one person, etc. As we are a cafà © with better products and services, we would price our products above average, say: CoffeeChocolate: 5-8 euros Drinks: 3-8 euros Tea: 5-10 euros Soup: 5-8 euros Salad: 5-10 euros Desserts: 3-8 euros 4.4.4. Place (distribution) We plan to find a place near the business area because our main target is business people who care about quality of the products and services. In our future planning, we would like to develop our cafà © business in Russia through franchising after we have established the model of our cafà © brand, of course, this idea should be based on the good operation result of our first cafà © shop. 4.4.5. Promotions As we are a totally new cafe shop in Moscow, it is very necessary to use effective ways to make us known to Moscow people. We plan to use the following methods to promote ourselves: Advertising Advertise our cafe shop on magazines such as business magazines, food magazines, etc. and newspapers Advertise our cafe through radio, so that Moscow people can get the information during breakfast time, driving a car, etc. We do not plan to do advertisement, for it is too expensive for us, however, radio ads is a comparatively cheaper way. Showing billboard-type ads in business areas Using transit ads on buses, subways and commuter trains Internet Marketing We decide to build up our own website in order to provide as much information as we can to attract more customers. Sales Promotion Establish customer management system. Offer a fidelity card for customers when reaches a certain amount of consumption. And each time they consume in our coffee shop, they earn points into his card. The earned points can be used as cash to pay for the products they buy in our cafe shop. Offer coupons occasionally Offer free goods according to different national holidays (eg. Valentines Day; Christmas, etc. 5. Action Plan Research has shown that: Relationship Marketing is the ongoing process of identifying and creating value with individual customers and then sharing the benefits from this over a lifetime association. It involves Understanding, focusing and management of ongoing collaboration Between suppliers and selected customers For mutual value creation and sharing Through interdependence and organizational alignment. (From Gordon, Relationship Marketing, pg9.) To implement our strategy with this approach we need to focus on customer benefits on a long time scale basis. The action plan has been established using this approach. What Objectives Benefit When Who/Lead Team organization Organize the whole team. What are the objectives, the milestones, people in chargeà ¢Ã¢â€š ¬Ã‚ ¦ Project Manager (PM) Align the project strategy with the business customer expectations Be align on a same set of objectives Going the same way. PM Project Launch Start the new project and let it know Project team/PM Describing the process and the people involved Be aware of the advantages each one has to forecast and organize in advance. Understand the constraints and possibilities offered by the process. By knowing who is doing what and for which purpose, people can improve the whole process Taking into account the customer survey Designing the offer, adapt the menu Adapt to the consumer requirements Designing the offer

Essay example --

In today’s society, people are debating whether or not gardening is beneficial to one’s health or just a waste of taxpaying dollars. By growing our own food, we know exactly what we are eating and its nutritional value. Gardening is used as an escape from the real world and can be rather relaxing. I, for one, found gardening to be fun. What I enjoyed most was sorting the vegetables to distinguish the good from the bad. There are many pros to community gardening. Some of them include the health benefits, bringing the entire community together, and economic growth. I would first like to point out the health benefits of growing our own foods. How foods are grown or raised can impact both your health and the environment. By growing our own foods, we become aware of how natural the crops are when they are free of pesticides and other chemicals deemed dangerous for the human population’s health. Organic fruits and vegetables are grown in safe soil and farmers are not allowed to use pesticides or harmful chemicals. The First Lady, Michelle Obama, is a leading force in the fight for better ...

10 Ways to Prevent Accident

10 Ways to Prevent an Accident Accidents are unpredictable happenings that can catch anyone off-guard when you least expect it. That's why the simple, yet so overlooked prevention methods need to be taken into consideration before going on the road. 1. Carefully look both ways — twice — before entering an intersection. It’s easy to miss an oncoming car at first glance because it’s hidden by your car’s windshield frame. A second look only takes a second and it might avoid a serious collision. 2.Don’t accelerate into an intersection the instant the light turns green. This is a good way to get rammed by someone running the red light who’s coming from the other direction. 3. Look right before pulling out. After waiting for traffic from the left to clear before you make your right-hand turn, don’t forget to look to the right again just before you proceed. Pedestrians or cars may have suddenly materialized in your path while you were waiting to turn. 4. Anticipate unexpected changes in traffic.For example, if you’re in a fast-moving lane with empty road ahead and the next lane over is backed up, be prepared for impatient motorists to dart into the lane in front of you. 5. Know your blind spots. Find out where your blind spots are when checking the road behind you in your mirrors. You might have to turn to look directly into the lanes beside you to avoid missing something left undetected by your mirrors. This is particularly important when changing lanes — don’t just rely on your mirrors. 6. Watch other drivers’ blind spots.Practice extra caution when passing large vehicles, such as semi trucks, which have less maneuverability and even larger blind spots. If you can’t see a truck’s mirrors, chances are its driver can’t see you. 7. Watch for children and pets. Pay special attention to posted speed limits around schools and in residential areas; children and pets may unexpectedly dart into the street. 8. Don’t tailgate. Leave enough space between yourself and the car ahead of you, when traveling and when stopped. On the highway, this may save you from a fender bender.Remember to leave even more room if the roads are slick. If you stop on a hill behind a car with a manual transmission, the extra room may save you from being rammed if the car slides back. Leaving yourself extra room can also help you make a quick exit if you’re approached by a carjacker in a dubious neighborhood. 9. Keep your car operating safely. Don’t procrastinate about performing safety maintenance and repairs on your car. Check tire tread depth and pressure regularly. Have your brakes checked and wheels aligned as soon as they need it. 0. Go back to school. Go to a high-performance driving school to learn accident avoidance maneuvers and how to control skids. Understanding how to make your car do what you want it to do in emergency situations could save your life. These tips can help you prevent a car accident, although they are not fool-proof. You can control your own actions on the road, but not the actions of other drivers. Nevertheless, taking steps to keep your driving at its best can keep you – and others around you – safer on the roads. [pic]

Osmosis Lab

Osmosis Lab March 22, 2013 Amanda L***** Introduction Transport into and out of your cells is important because without cellular transport, the cell could not move material into or out of the cell. This would lead to its inability to survive because cells must take in oxygen and food, and expel waste material that could inhibit the cell from performing in the body. A type of cell transport in particular is passive transport.Passive transport is a kind of  transport  by which  ions  or  molecules  move along a  concentration gradient, which means movement  from an area of  higher  concentration  to an area of  lower  concentration. Passive transport does not require an output of energy. There are 4 main types of passive transport: simple diffusion, facilitated diffusion, filtration, and osmosis. In this lab, we are particularly looking at osmosis and how it affects plant and animal cells.Osmosis is the diffusion of water molecules across a selectively permeab le membrane. In part A of this lab, we submerged the eggs in vinegar overnight, followed by peeling the softened shells from the eggs carefully while trying not to break the membrane the next day. We then recorded any observations we made on the eggs including weight and appearance. Next, we recorded any observations we could make on the carrots and potatoes before we put them into their solution.We then placed the eggs(animal cells), carrots, and potatoes(plant cells) into their solutions and let them stand in their hypotonic and hypertonic solutions overnight followed by observing any changes in weight and appearance the next day. In Part B, we observed an onion cell exposed to distilled water under a microscope, and another onion cell exposed to a saturated salt solution, and drew the two different cells comparing the differences between their exposure to the hypotonic(water) and hypertonic(salt water, corn syrup) solutions. Part APurpose To observe the effects of hypotonic and h ypertonic solutions on plant and animal cells. Hypothesis I predict that the hypotonic solution will cause the plant and animal cells to enlarge due to the difference in concentration on the inside of the cells, and the hypertonic solutions will cause the cells to shrink due to absorption of water molecules in the cells. Materials * 400mL beakers (2) * Tap Water * Eggs (2) * Vinegar * Salt water * Carrots (2) * Corn syrup * Potato strips (2) Procedure Day 1 1. Submerge the eggs in vinegar in a beaker. May have to weigh them down) 2. Leave them undisturbed overnight. Day 2 3. Peel the softened shells from the egg carefully so as not to break the 3membrane. 4. Record any pertinent observations on the egg, carrot and potato strip. 5. Place one egg and carrot in a beaker of water. 6. Place potato strip in a test tube. 7. Place the carrot in a beaker of saturated salt water and use corn syrup for the other egg. 8. Place the second potato strip in a test tube of saturated salt water. 9. L abel the beakers and test tube and place in the cupboard overnight.Day 3 10. Record any pertinent observations. Observations Plant and Animal Cells in Hypertonic Solution: | Solution| Appearance/texture Before| Weight before(g)| Appearance/texture After| Weight After(g)| Egg 1 | Corn Syrup| -translucent-yellowish colour-soft | 77. 53| -opaque-white/yellow colour-feels firm| 51. 17| | | | | | | Carrot 1| Salt solution| -orange-sturdy| 2. 59| -orange-sturdier -appears slightly smaller| 2. 36| | | | | | | Potato 1| Salt solution| -yellowish colour-sturdy| 2. 92| -same colour-sturdier | 2. 85| | | | | | |Plant and Animal Cells in Hypotonic Solution(Distilled Water): | Weight Before(g)| Appearance/Texture After | Weight After (g)| Egg 2| 71. 82| -opaque-orange colour| 84. 10| Carrot 2| 2. 29| -orange colour-not as sturdy| 2. 52| Potato 2 | 2. 49| -yellowish colour-not as sturdy| 2. 98| Part B Purpose To observe changes in plant cells when they are placed in a hypotonic(distilled water) s olution and a hypertonic(saturated salt water) solution. Hypothesis I predict that the hypertonic solution will cause the water to leave the cell, shrinking it due to dehydration from the salt.Materials * Microscope * Microscope slide * Coverslip * Tap water * Saturated salt water * Onion Procedure 1. Prepare a wet mount using distilled water of a thin section of onion skin on a microscope slide. 2. View to draw one to two cells. Use magnification which shows the best detail. 3. Prepare another wet mount using the saturated salt solution instead of distilled water. 4. View and draw one to two cells. Use the same magnification you used for the first drawing. Observations Refer to onion cell drawings. AnalysisMy predictions were both correct in part A and in part B when I stated that the cells would shrink in the hypertonic solution and enlarge in the hypotonic solution. The reason this occurred was because when a cell is immersed into a hypertonic solution, the tendency is for water to flow out of the cell in order to balance the concentration of the solute. When a cell is immersed in a hypotonic solution, it has a tendency to balance concentrations by water flowing into the cell, causing it to enlarge because of the lower concentration of solutes in its surroundings.None of the cells observed had the same weight when removed from their solution meaning they were not isotonic. Had they been isotonic, the solution would have no effect on the cells, therefore when placed in an isotonic solution the cells would tend to neither gain nor lose water. When observing the effects of hypotonic and hypertonic solutions on plant and animal cells, I came to the conclusion that the plant cells did not change much in weight. This is due to their cell walls which make it tougher for the cell to expand.The pressure exerted by water inside the cell against the cell wall is known as turgor pressure. In the drawing of the onion cell exposed to a hypertonic solution, the cell membr ane appeared to be shriveled up inside the cell wall due to its turgidity. Evaluation In part A, I did not experience any errors with the cells themselves, but potential sources of error could have been inaccurate measurements before and after placing the cells in their solution. Other potential sources of error could have occurred while peeling the shell off the egg, causing the membrane to break.In part B, I added too much distilled water to the slide making it difficult to get a good view of the onion cell exposed to the hypotonic solution. When performing a similar experiment in the future, I will be sure to add less drops with the eyedropper to the slide, enabling a clearer view of the cells I am observing. Application Questions 1. If the cells of a fresh water plant are placed in salt water, they will shrivel up due to the concentration difference between the salt water and the contents of the cell (cytoplasm). The water would escape the cell through osmosis causing it to dehy drate resulting in the shrinkage of the plant cell. . The fish that is used to salt water has high solutes and the freshwater is deficient of solutes, so when you place a  saltwater fish  in freshwater, the freshwater will move into the cells, causing them to swell and burst. 3. Grocery stores frequently spray the vegetables because the fresh water enters the plant cells through osmosis and makes them more turgid resulting in longer lasting freshness. 4. The use of road salt in the winter kills the plants alongside the road because the salt causes the cell to enter a hypertonic state. This causes the cytoplasm to move away from cell wall eventually making the plant shrivel up and die. Osmosis Lab Osmosis Lab March 22, 2013 Amanda L***** Introduction Transport into and out of your cells is important because without cellular transport, the cell could not move material into or out of the cell. This would lead to its inability to survive because cells must take in oxygen and food, and expel waste material that could inhibit the cell from performing in the body. A type of cell transport in particular is passive transport.Passive transport is a kind of  transport  by which  ions  or  molecules  move along a  concentration gradient, which means movement  from an area of  higher  concentration  to an area of  lower  concentration. Passive transport does not require an output of energy. There are 4 main types of passive transport: simple diffusion, facilitated diffusion, filtration, and osmosis. In this lab, we are particularly looking at osmosis and how it affects plant and animal cells.Osmosis is the diffusion of water molecules across a selectively permeab le membrane. In part A of this lab, we submerged the eggs in vinegar overnight, followed by peeling the softened shells from the eggs carefully while trying not to break the membrane the next day. We then recorded any observations we made on the eggs including weight and appearance. Next, we recorded any observations we could make on the carrots and potatoes before we put them into their solution.We then placed the eggs(animal cells), carrots, and potatoes(plant cells) into their solutions and let them stand in their hypotonic and hypertonic solutions overnight followed by observing any changes in weight and appearance the next day. In Part B, we observed an onion cell exposed to distilled water under a microscope, and another onion cell exposed to a saturated salt solution, and drew the two different cells comparing the differences between their exposure to the hypotonic(water) and hypertonic(salt water, corn syrup) solutions. Part APurpose To observe the effects of hypotonic and h ypertonic solutions on plant and animal cells. Hypothesis I predict that the hypotonic solution will cause the plant and animal cells to enlarge due to the difference in concentration on the inside of the cells, and the hypertonic solutions will cause the cells to shrink due to absorption of water molecules in the cells. Materials * 400mL beakers (2) * Tap Water * Eggs (2) * Vinegar * Salt water * Carrots (2) * Corn syrup * Potato strips (2) Procedure Day 1 1. Submerge the eggs in vinegar in a beaker. May have to weigh them down) 2. Leave them undisturbed overnight. Day 2 3. Peel the softened shells from the egg carefully so as not to break the 3membrane. 4. Record any pertinent observations on the egg, carrot and potato strip. 5. Place one egg and carrot in a beaker of water. 6. Place potato strip in a test tube. 7. Place the carrot in a beaker of saturated salt water and use corn syrup for the other egg. 8. Place the second potato strip in a test tube of saturated salt water. 9. L abel the beakers and test tube and place in the cupboard overnight.Day 3 10. Record any pertinent observations. Observations Plant and Animal Cells in Hypertonic Solution: | Solution| Appearance/texture Before| Weight before(g)| Appearance/texture After| Weight After(g)| Egg 1 | Corn Syrup| -translucent-yellowish colour-soft | 77. 53| -opaque-white/yellow colour-feels firm| 51. 17| | | | | | | Carrot 1| Salt solution| -orange-sturdy| 2. 59| -orange-sturdier -appears slightly smaller| 2. 36| | | | | | | Potato 1| Salt solution| -yellowish colour-sturdy| 2. 92| -same colour-sturdier | 2. 85| | | | | | |Plant and Animal Cells in Hypotonic Solution(Distilled Water): | Weight Before(g)| Appearance/Texture After | Weight After (g)| Egg 2| 71. 82| -opaque-orange colour| 84. 10| Carrot 2| 2. 29| -orange colour-not as sturdy| 2. 52| Potato 2 | 2. 49| -yellowish colour-not as sturdy| 2. 98| Part B Purpose To observe changes in plant cells when they are placed in a hypotonic(distilled water) s olution and a hypertonic(saturated salt water) solution. Hypothesis I predict that the hypertonic solution will cause the water to leave the cell, shrinking it due to dehydration from the salt.Materials * Microscope * Microscope slide * Coverslip * Tap water * Saturated salt water * Onion Procedure 1. Prepare a wet mount using distilled water of a thin section of onion skin on a microscope slide. 2. View to draw one to two cells. Use magnification which shows the best detail. 3. Prepare another wet mount using the saturated salt solution instead of distilled water. 4. View and draw one to two cells. Use the same magnification you used for the first drawing. Observations Refer to onion cell drawings. AnalysisMy predictions were both correct in part A and in part B when I stated that the cells would shrink in the hypertonic solution and enlarge in the hypotonic solution. The reason this occurred was because when a cell is immersed into a hypertonic solution, the tendency is for water to flow out of the cell in order to balance the concentration of the solute. When a cell is immersed in a hypotonic solution, it has a tendency to balance concentrations by water flowing into the cell, causing it to enlarge because of the lower concentration of solutes in its surroundings.None of the cells observed had the same weight when removed from their solution meaning they were not isotonic. Had they been isotonic, the solution would have no effect on the cells, therefore when placed in an isotonic solution the cells would tend to neither gain nor lose water. When observing the effects of hypotonic and hypertonic solutions on plant and animal cells, I came to the conclusion that the plant cells did not change much in weight. This is due to their cell walls which make it tougher for the cell to expand.The pressure exerted by water inside the cell against the cell wall is known as turgor pressure. In the drawing of the onion cell exposed to a hypertonic solution, the cell membr ane appeared to be shriveled up inside the cell wall due to its turgidity. Evaluation In part A, I did not experience any errors with the cells themselves, but potential sources of error could have been inaccurate measurements before and after placing the cells in their solution. Other potential sources of error could have occurred while peeling the shell off the egg, causing the membrane to break.In part B, I added too much distilled water to the slide making it difficult to get a good view of the onion cell exposed to the hypotonic solution. When performing a similar experiment in the future, I will be sure to add less drops with the eyedropper to the slide, enabling a clearer view of the cells I am observing. Application Questions 1. If the cells of a fresh water plant are placed in salt water, they will shrivel up due to the concentration difference between the salt water and the contents of the cell (cytoplasm). The water would escape the cell through osmosis causing it to dehy drate resulting in the shrinkage of the plant cell. . The fish that is used to salt water has high solutes and the freshwater is deficient of solutes, so when you place a  saltwater fish  in freshwater, the freshwater will move into the cells, causing them to swell and burst. 3. Grocery stores frequently spray the vegetables because the fresh water enters the plant cells through osmosis and makes them more turgid resulting in longer lasting freshness. 4. The use of road salt in the winter kills the plants alongside the road because the salt causes the cell to enter a hypertonic state. This causes the cytoplasm to move away from cell wall eventually making the plant shrivel up and die. Osmosis Lab Name: ____Justine Basilone___ Osmotic Regulation Virtual Laboratory Biology Go to the following virtual laboratory: http://www. glencoe. com/sites/common_assets/science/virtual_labs/LS03/LS03. html Answer your questions in this word document, save the file and submit through Edmodo. Your answers should be at least 2 complete sentences if not more! Part I: Observations & Data: Read the Introductory information and the Procedure located in the window to the left of the screen and then perform the laboratory. For your convenience, the data table has been inserted below – fill this one in (the website tends to delete data): Molecules Name |Red Blood Cell: |Red Blood Cell: | | |Net Water Movement In / Out |Appearance of Cell | |Hypotonic Solution | |Blown up and fat | | |Moves in to red blood cell | | |Isotonic Solution | |Normal, did not appear different | | |Moves in and out of red blood cell | | |Hypertonic Solution | |Shriveled up | | |Moves out of red blood cell | | | Elodea: |Elodea: | | |Net Water Movement In / Out |Appearance of Cell | |Hypotonic Solution | |Gets bigger | | |Moves in to Elodea | | |Isotonic Solution | |Appears the same. | |Moves in and out of Elodea (stays the same) | | |Hypertonic Solution |Moves out of Elodea |The inside shrinks and gets smaller | | |Paramecium: |Paramecium: | | |Net Water Movement In / Out |Appearance of Cell | |Hypotonic Solution | |Paramecium blows up and gets bigger. | |Moves in to Paramecium | | |Isotonic Solution | |Seems to stay the same. | | |Moves in and out of Paramecium | | |Hypertonic Solution | |Shriveled up and makes the cell appear smaller. | | |Moves out of Paramecium | | Part II: Questions & Conclusions: 1) Did water move into the cells or out of the cells while they were surrounded by hypotonic solution?Water moved into all of the cells while they were surrounded by hypotonic solution. 2) In which direction did the water move through the cell membrane when the cells were surrounded by the hypertoni c solution? The direction that the water appeared to be moving through the cell membrane was both ways, in and out. 3) Compare and contrast what happens to an animal cell, a plant cell, and a Paramecium cell in a hypotonic, and isotonic, and a hypertonic solution. (Does the cell wall make a difference? ) What seemed to surprise me most is that no matter what cell was used each solution had the same effect of the cells, no matter what kind it was. So no, the cell wall does not appear to make a difference. ) Could Elodea or Paramecium from a freshwater lake be expected to survive if transplanted into the ocean? Explain. Since they both react the same to different solutions I do believe that it is possible for both cells to be transplanted in the ocean and survive. 5) If you were to grill a steak, would it be better to put salt on it BEFORE or AFTER you cooked it? Explain why, USING THE TERMS OF OSMOSIS from this activity. While grilling a steak it is better to put salt on it before yo u grill it so while it is grilling osmosis will occur and it will retain the salt. So instead of it just sitting on top of the steak it will be on the inside. Giving it more flavor of the salt while eating it. ) Why does salad become soggy and wilted when the dressing has been on it for a while? Explain why, in terms of osmosis. The reason why salad becomes soggy and wilted when dressing has been on it for a while is because as it is sitting there osmosis takes place and the salad begins to take in the moisture of the salad dressing, leaving it soggy and wilted. 7) An effective way to kill weeds is to pour salt water on the ground around the plants. Explain why the weeds die, using the principles discovered in this virtual lab. I believe that the weeds would die due to the fact that as the weeds take in what they think is just water only to later dry out by taking in the salt along with it using osmosis.